How We Got HereBeginning in 1990 when the non-conforming lending industry was in its infancy, the company was forged with the ethics, professional practices and service standards more akin to relationship banking than non-conforming lending. EquiFirst has always striven to provide "Non-Conforming Results" in non-conforming lending.Today, EquiFirst is a national lender headquartered in Charlotte, N.C., providing wholesale non-conforming loans. We are the standard-bearer for personalized, in-person service recognized within the industry. We couple our excellent service with a wide range of non-conforming loan programs to serve our brokers’ needs.It's not too late for you to experience Non-Conforming Results for yourself. Contact EquiFirst today.